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There’s still time to meet with App Store expertsĪpple designed the App Store to be a safe and trusted place to discover and download apps. If you offer subscriptions, you can choose to preserve prices for existing subscribers. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. In addition, proceeds for e-publications in Estonia have been adjusted to reflect a value-added tax decrease from 9% to 5%, if you’ve selected the appropriate tax category in App Store Connect. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Ghana. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. In Ghana, these increases also consider a new value-added tax of 12.5% and additional levies of 6%. Starting next week, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Ghana and Turkey.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in Vietnam. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.

SKAdNetwork for web ads: Attribute web advertising that directs to App Store product pages.Īs early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency.

Multiple conversions: Receive up to three postbacks to better understand how often someone who installed an app from a campaign engages with the app over time.

Coarse conversion values: Receive less specific attribution information when the privacy thresholds for conversion values are not met, or more detailed attribution information when additional privacy thresholds are met.

Hierarchical source identifiers: Identify which campaign an installation was attributed to, as well as additional attribution information.

With SKAdNetwork 4.0, now available in iOS 16.1 and iPadOS 16.1, it provides more insight into the performance of ads for apps: It supports multiple ad formats, including static images, videos, audio, and interactive ads. The SKAdNetwork API lets advertisers measure the success of advertisements by attributing app installations to specific ad campaigns - all while maintaining user privacy.